Strategic thinking. Clear communication.
Strategic Communications & PR Specialist
I help brands, organisations, and changemakers communicate clearly, connect with their audiences, and build trust through well-crafted campaigns, compelling content, and media strategy. Whether shaping your core message or securing meaningful coverage, I bring experience, insight, and a collaborative approach to every project.
SERVICES
Strategic Communications
I help organisations develop clear, purpose-led strategies that align internal and external communications with their broader goals. Whether working with charities, public sector bodies, or values-led businesses, I bring structure, clarity, and intention to every message.
Public Relations & Media
I provide practical, strategic support in media relations — from writing press releases and managing journalist outreach to securing meaningful coverage. I also guide clients through crisis communication with a calm and considered approach.
Campaign Planning
Working closely with teams, I plan and deliver targeted communications campaigns that connect with the right people. Whether raising awareness or driving engagement, I help shape stories that resonate across platforms and audiences.
Content & Copywriting
From newsletters and blog posts to case studies and social content, I create copy that’s clear, engaging, and tailored to your audience. I bring an editorial eye to every project and shape content that supports your wider goals.
Internal Communications
I support internal teams during times of change and growth by creating clear and consistent messaging. Whether developing comms plans or helping leadership communicate effectively, I ensure staff feel informed, included, and aligned.
Training & Advisory
I offer one-to-one or group training to in-house communications teams and individuals. Whether you’re building confidence, improving systems, or reviewing materials, I provide guidance that’s practical, supportive, and tailored to your needs.
Built on Experience. Led by Values.
I’m Louise a strategic communications and PR specialist with over 30 years of experience helping organisations share their message with clarity and purpose.
My background spans journalism, media relations, and campaign strategy, and I’ve worked across public and private sectors, including health and social care, defence, policing, local government, and the entertainment sector.
I care deeply about the power of purposeful communication — whether I’m supporting an NHS initiative, writing for local government, or guiding a marketing campaign for the entertainment industry. I bring a calm, collaborative approach to every project, and I’m always focused on what works.
From copywriting and internal communications to press strategy and planning, I offer practical, thoughtful support that helps organisations connect with the people who matter — and get real results.
A Strategic Partner You Can Trust
Strategic Clarity
I cut through complexity to help you communicate clearly, with messages that align with your values and goals.
Collaborative Approach
I listen carefully, ask the right questions, and work with you — not just for you — to craft the right message.
Sector Experience
From the public sector, health and education, to theatrical advertising campaigns, I understand the sensitivities and goals of mission-led organisations.
Editorial Insight
With a background in journalism, I bring an editorial mindset — thoughtful, engaging, and always audience-aware.
Trusted & Reliable
Clients value my calm, practical support and know they can rely on me to deliver without drama or overcomplication.
Purpose-Led Results
My focus is always on impact — whether that’s visibility, engagement, or internal alignment.
Adaptable Support
If you need one-off advice, project delivery, or ongoing support, I can tailor my approach to meet your specific needs.
Calm Under Pressure
I bring a steady, composed presence to every project — especially valuable during tight deadlines, sensitive topics, or high-stakes campaigns.
Strategic Business Requires Strategic Content.
What My Clients Say
“Louise at Ignite Communications creates social media content that is on point. Her ability to adapt to a client’s voice and deliver engaging content is seamless, natural, and true to the brand. She listens to the brief, and the posts never feel generic and always feel authentic.
Working with Louise has been smooth and stress free, making everything feel easier to grow.
“Louise played an instrumental part in helping our charity fundraise £12,000 for a new horse. By organising interviews with the BBC, radio, and other outlets, she was simply amazing.
Louise guided us through everything so we felt prepared and was always at the end of the phone. Approachable, proactive, friendly and supportive – Parklands RDA truly cannot thank you enough.”